So many amazing moms-turned-businesswomen these days are creating their own amazing brands and using their unique skills and talents to become true entrepreneurs in so many different avenues. We’re really showing the world that we can do it all, on our own terms.
One part of being a savvy entrepreneur is knowing when to change with the times; when you need an upgrade or a revamp; when to dust off the cobwebs and shake things up. With any brand, there comes a time when things start to get a little stale – that is the perfect time to unveil something new, something fresh and bright to get people talking.
When you’re a busy mom, though – especially one who works from home or in your downtime, though it’s also true for those in the corporate world – it can be hard to devote tons of time (not to mention money) to changing your brand. Lucky for all of us, there are lots of quick, easy and cheap rebranding tricks to help you turn your brand and/or business into something awesome.
We’ve taken the time to collect a few ideas – ways that you, mom-trepreneur, can turn your brand into something amazing without spending tons of time or money.
Start While You’re Ahead
Now, this may seem like the opposite of that old adage we all know and love, and it is. For a reason.
Too many companies make the mistake of rebranding or revamping their brand when things are looking dire. Sales are down, you aren’t getting the clicks or views you once did, so you decide to give things a makeover. Problem is, people are astute, and they know when a desperate act is being taken. You don’t want to make it too obvious, or people will hesitate to engage with your brand even more.
No, the key is to rebrand at a time when nobody expects it, when numbers are up and the possibilities seem endless. Always take those high notes and stretch them! The perfect time for a rebrand is when things are going super well. Take that momentum and run with it!
Many companies, especially in the corporate world, do huge rebranding all at once. That makes sense for them, because it often coincides with ownership changing hands, or mergers, things of that nature.
But for the small business, or one-person operation, little tweaks spaced out over time are a great idea. Change your logo to something cute and quirky, then wait a few weeks…and change your color scheme. Your font. Redesign your website a short time later.
Spacing things out like this not only create a little suspense, as your viewers wonder what’s going to come next, but it’ll save you money, too (and a little stress, as you’re not handling everything all at once). It also gives you the chance to see how these changes are received bit by bit, so you can reconsider any decisions that don’t seem to be landing.
Many companies overhaul their brand without a word. You visit a much-loved website and all of a sudden everything is totally different. You never saw it coming. You aren’t sure how you feel about it!
In today’s world of Instagram and Facebook, viewers are used to seeing everything; they want to engage, to participate, to know everything behind the scenes. Why not make them part of your rebrand? Bounce ideas off your viewers, let them participate in polls, ask them for their opinions. If you involve your clients in your rebrand process they’ll feel more engaged with your brand which will contribute to your success in so many ways. Just simple engagement like this, being candid about your business decisions, can create a ton of brand loyalty. People like genuine; they like real.
Many savvy companies these days are even doing launches – announcing a rebrand weeks or months in advance, parsing out little teasers here and there, and having big launch events involving giveaways, contests, special release items, and more. It’s a great way to get a ton of engagement and celebrate your rebranding!
Not everyone has tons of cash for digital designers, graphic artists, writers and marketing professionals to handle their rebrand. If you have the money for these pros, then great! You should definitely hire them and delegate away.
But if you’re looking for an on-budget rebrand, why not take over the reins yourself? Sites like Canva can help you design amazing logos, flyers, business cards and more. There are several sites and apps out there to help you brush up on your writing skills, check for grammatical errors and help you fine-tune your language.
Of course, nothing beats hiring a pro, especially if you know your limitations and there are certain things you just can’t do. But trying a few DIY tricks can save you some serious green. Plus it’s fun!
Social Media and Apps
Whatever your one-woman business is, you need to be engaged with the public. This is especially true for bloggers, influencers and those in the public eye, but it’s just as true for the person selling custom cakes, the mom offering yoga lessons in her basement, and the woman in the corner office getting a startup off the ground. Social media engagement and apps make the world go round these days. You definitely need to have Twitter, Facebook, Instagram and LinkedIn to make those connections, to network, market yourself, and engage with your clients/customers/viewers.
If you sell goods or services, having an app is another really great idea. More and more folks are simply using their smartphones for everything, and using their computers less. Running a business these days means having mobile optimization, period. Without it, you’re going to lose engagement, and lose money.
These are just a handful of ways you can change up your mom-trepreneur brand and make it into something awesome, affordably and easily! We can’t wait to see what direction your brand takes next!